An 82-second vertical direct-response ad for RYZE mushroom coffee, built on the classic performance structure: hook, education, product, results, CTA. Half the footage is real — a live presenter delivering the script on camera, plus full product B-roll (unboxing, brewing, the finished drink) the client shot themselves. The other half is AI-generated: energy-line visualizations, macro water-droplet shots, lifestyle body-language beats — the moments no camera on set could capture.
Client-provided assets: live-action talking-head performance (multiple hook variants shot for testing) and full product footage — bag, powder, scoop, brewing, finished drink. AI69's job was everything in between: generate the inserts nothing on set could shoot, matched in lighting, grain and pacing to the live footage so the cut reads as one continuous ad, not stock-footage-plus-AI stitched together. Multiple hook deliveries were normalized and assembled into a single rough cut for fast ad-testing iteration, then finished to a vertical 9:16 deliverable.
Veo 3 · Kling · Nano Banana · live-action integration · CapCut